How Does Media Manipulate You?

It is easy to imagine how someone you disagree with might be manipulated by the media they consume. But how does your media manipulate you?

Frequently, I see people referred to as sheep. The implication is that they blindly follow whatever they hear. The person using the word “sheep”, however, would never fall for such obvious tricks. Or so they believe.


Related: Listen to the Intellectual Roundtable podcast where Michael and Lee discuss the question, ‘How much of our thoughts are our own?’ Stay tuned for a bonus question, ‘How much is enough?’


In reality, all news, opinion, and entertainment programs use many methods to get you to believe what they want you to believe. That might include word choice, music, on-screen text, sharing only one side of an argument, or even outright lies.

While it is easy to notice these flaws in the media outlets that don’t share your worldview, it is much harder to be critical of the media — newspaper articles, cable news, web sites, and so on — that you consume on a regular basis, and that you agree with.


Related: Here is a podcast episode with the question, ‘What beliefs do you have that might be wrong?’ We also discuss a second question, ‘What makes a place feel like home?’


Are you familiar with the rhetorical methods that are used to persuade? Do you recognize some of the behaviors that you condemn in others in your own choice of news? Can you recognize, in what you read or watch, an agenda being driven, even if you agree with that agenda? How does media manipulate you?

Related questions: How much of our thoughts are our own? How does your vocabulary influence how you think? What beliefs do you have that might be wrong? What deserves your attention?